Tassel Capital Management


Your money,

your choices, and 

your responsibilities.


We can help.

Financial, Investment & Stewardship Guidance

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Financial Guidance

Do you have questions about retirement, safe withdrawal rates, college savings, tax reduction, estate planning, best uses of margin, or debt retirement, etc.?  While looking at these questions one at a time might seem straightforward, your financial goals compete with each other and make financial decisions very complex.  Tassel Capital professionals are  CFP®  Professionals who specialize in helping you make these prioritized decisions based on what you want to achieve.

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Investment Guidance

Thanks to the internet and online trading, it has never been easier to build a portfolio as a do-it-yourself investor.  Having a log-in and the ability to research and buy securities, however, is not the same constructing an efficient, diversified portfolio that aligns with both your most important goals and your comfort level.  Tassel Capital helps you define and implement a personalized investment strategy.  Our professional portfolio management services evaluate asset classes and securities both in and out of the portfolio while also integrating your desires and changes in your circumstances.  Tassel Capital has provided investment management services to clients since 2002.

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Stewardship Guidance

Most financial advice answers a "What?" or a "How?" question.  Oftentimes, it is more important to answer the "Why?" question.  Many Tassel Capital clients place great importance on having and implementing a stewardship perspective - acknowledging a personal conviction that their financial decisions effect more than just themselves and their immediate family members.  This stewardship perspective is often driven by spiritual or philanthropic convictions.  Tassel Capital believes this stewardship perspective not only provides for and blesses the community but also drives better decision making.

Fiduciary Duty

As a fee-only Registered Investment Advisor, Tassel Capital serves as a fiduciary to all clients.  This fiduciary duty requires Tassel Capital always to make recommendations that are in the best interest of the client and to disclose all conflicts of interest.  Sounds rather obvious, doesn't it?  You may be surprised to learn that many who work as a financial advisor cannot serve as a fiduciary to clients because their first obligation is to their employer.  As a fee-only firm, Tassel Capital has nothing to gain by using  particular funds or products in portfolios.  Tassel Capital's sole concern is building the best portfolio for you and helping you achieve your long-term goals.


Fees


  • Tassel Capital does not accept commissions.


  • Tassel Capital discloses all fees paid by clients.  


  • Tassel Capital does not get paid from any other service providers - all income is paid by clients who receive quarterly invoices listing the exact fee paid to Tassel Capital.  

Our Services

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Comprehensive Financial Planning

Comprehensive financial planning services are catered to address each client's unique circumstances, desires and long-term financial goals.  The process starts with an extensive interview and detailed data collection.  As a client, you will receive and accept a written proposal before any charges are incurred.  A typical comprehensive planning engagement covers one to three in-person meetings and costs between $2,250 to $3,750 depending on the needs and circumstances of the client.  

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Investment Management

Tassel Capital provides professional management of portfolios.  This includes the design, implementation and monitoring of a portfolio specifically designed for your goals, circumstances and unique risk tolerance.  Tassel Capital uses Fidelity as a custodian, but implements portfolios with securities from a diverse mix of underlying companies.  An on-going investment relationship generally includes two face-to-face meetings each year and broader financial planning issues are addressed as a part of the investment relationship, as needs arise. Fees for investment management are based on the assets managed and are fully disclosed in detail.

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Custom Planning Services

  

At Tassel Capital, the goal of our custom financial planning services is to generate a financial plan that comprehensively addresses your entire financial picture. For instance, it can be tempting to segregate debt retirement goals from college savings goals. This can be a dangerous approach because these goals are often related. The broader your perspective, the better choices you generally make.   While it may seem tempting to learn exactly how you can be debt-free by a particular date, without a comprehensive plan you may take a few steps backwards in other areas, often without realizing it. For this reason, narrowly defined planning engagements can be dangerous and are generally discouraged.  Nevertheless, Tassel Capital will cater planning services to meet particular needs, when appropriate.

Our Team

Will Ertel, CPA, CFP(R)













Will founded Tassel Capital in 2002 and has a passion to help clients achieve their most important goals.  He recently added the Certified Kingdom Advisor to his CPA and CFP(R) designations.

Carlton Whitman, CFP(R)













Carlton has been serving Tassel Capital clients since 2015.  Carlton uses his mastery of technology and customer service experience to provide clients great insight in financial decision making.

Customer Care














Susan Kelly uses her experiences from law school,  entrepreneurship, and running a household of five to efficiently tackle administrative tasks and help serve client needs.

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Tassel Capital Management, Inc.

1220 Mann Drive, Suite 100 Matthews, NC 28105 (704) 814-6780

Privacy Policy

 Tassel Capital Management, Inc., an independent investment management and financial planning firm, is committed to safeguarding the confidential information of its clients. We hold all personal information provided to our firm in the strictest confidence. These records include all personal information that we collect from you in connection with any of the services provided by Tassel Capital Management, Inc. We have never disclosed information to non-affiliated third parties, except as permitted by law, and do not anticipate doing so in the future. If we were to anticipate such a change in firm policy, we would be prohibited under the law from doing so without advising you first. As you know, we use health and financial information that you provide to us to help you meet your personal financial goals while guarding against any real or perceived infringements of your rights of privacy.

Our policy with respect to personal information is listed below.

We limit employee access to information only to those who have a business or professional reason for knowing, and only to non-affiliated parties as permitted by law. (For example, federal regulations permit us to share a limited amount of information about you with a brokerage firm in order to execute securities transactions on your behalf, or so that our firm can discuss your financial situation with your accountant or lawyer.)

We maintain a secure office and computer environment to ensure that your information is not placed at unreasonable risk.

The categories of nonpublic personal information that we collect from a client depend upon the scope of the client engagement. It will include information about your personal finances, information about your health to the extent that it is needed for the planning process, information about transactions between you and third parties, and information from consumer reporting agencies.

For unaffiliated third parties that require access to your personal information, including financial service companies, consultants, and auditors, we also require strict confidentiality in our agreements with them and expect them to keep this information private. Federal and state regulators also may review firm records as permitted under law.

We do not provide your personally identifiable information to mailing list vendors or solicitors for any purpose.

Personally identifiable information about you will be maintained during the time you are a client, and for the required time thereafter that such records are required to be maintained by federal and state securities laws, and consistent with the CFP Board Code of Ethics and Professional Responsibility. After this required period of record retention, all such information will be destroyed.


Legal Statement

The Company only transacts business in states where it is properly registered, or excluded or exempted from registration requirements.

Past performance may not be indicative of future results. Therefore, no current or prospective client should assume that the future performance of any specific investment, investment strategy (including the investments and/or investment strategies recommended and/or purchased by adviser), or product made reference to directly or indirectly on this Website, or indirectly via link to any unaffiliated third-party Website, will be profitable or equal to corresponding indicated performance levels.

Different types of investment involve varying degrees of risk, and there can be no assurance that any specific investment will either be suitable or profitable for a client's investment portfolio. No client or prospective client should assume that any information presented and/or made available on this Website serves as the receipt of, or a substitute for, personalized individual advice from the adviser or any other investment professional.

Historical performance results for investment indexes and/or categories generally do not reflect the deduction of transaction and/or custodial charges or the deduction of an investment-management fee, the occurrence of which would have the effect of decreasing historical performance results.